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Go-to-Market Strategy

I help healthcare IT, medtech, and biotech companies
craft faster and more predictable market entry.

How I help

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Looking for the Buyer Profile from my Slideshare on Go-to-Market Strategy for Tech Startups?

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Market Mastery: The 4 Elements of Beachhead Strategy

Your team is building a new product or service. As the CEO or CMO, it’s your job to make the call on the target market.

What you need is a beachhead strategy: land in a smartly defined niche, expand, and conquer. See how to do it in this Lunch & Learn.

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